As a new brand, Primec, Haynes Group enlisted our team with a full suite of work dedicated to building awareness and announcing this new brand.

Through workshops and collaboration, the team, led by our art director, were tasked with defining an overall direction for the messaging and an accompanying creative look and feel to complement the campaign. Branding and identity design built the foundation for the campaign, ensuring the assets to follow were informed by the brand’s guidelines and consistent with onboarding messaging.

With assets across digital and traditional media, the team supported our client with all required assets from concept to completion. We employed the usual and effective processes that allow us to provide end-to-end design execution services.