To highlight Hastings Deering’s support for the AFLW Brisbane Lions team, our art director and creative team assisted in coordinating and executing a series of promotional videos.

Assisting from the start, we offered a creative concept development to determine an innovative brand solution to showcase the partnership. Art direction during the photoshoot ensured consistency across the project and therefore its messaging.

This artistic direction for creative projects enables us to coordinate and execute high-quality video production for advertising campaigns just like this one.

The TVCs aimed to showcase HD’s commitment to having the team’s back, using the logo device that sits upon the back of the players’ jerseys to bring this to life.

The videos were distributed across TV broadcasts and within Kayo live streams.